What happens when film meets fashion? Prada’s Fall/Winter campaign video is the answer. It’s a cinematic masterpiece as captivating as the latest blockbuster. What makes this campaign standout amongst a sea high-fashion releases, you ask?

In an age where the boundaries between art and fashion are becoming increasingly blurred, Prada pushed the envelope by enlisting Oscar nominated documentary director Garrett Bradley for their latest collection. The result is an artful short film, as beautiful as the mod-inspired outfits it features.

Hunter Schafer, Letitia Wright and other all-stars are featured in the campaign. They bring their charisma and style to a series compelling conversations. Schafer opens the film wearing a mock-necked LBD layered with a pale pink lace underneath, exemplifying the blend of modern and classic that Prada is famous for. Wright, on the other hand, closes the video wearing a purple fringed midi dress that is a testament to Prada’s bold, modern accents.

This isn’t a campaign, it’s a story that resonates with a culture that craves depth in fashion. The release of the video in a year that has seen a slew of cinematic campaign videos by the industry’s most popular designers, including Dior, Isabel Marant and others, only adds more appeal.

As we watch this A-list quintet, we are reminded of how fashion can make a powerful statement and how film can bring that statement to life. The video for the campaign is more than a preview of this season’s trends. It’s also a showcase of how the brand can create a moment which captures our imagination.

“Prada Fall/Winter campaign 2024 isn’t a fashion statement, it’s a cinematic journey that takes us through style, narrative and the art storytelling. “