Remember that stick butter from your kitchen? It’s time to bring butter to the forefront of your fashion game. Butter yellow is back and brighter than summer sun. How did this soft pastel find its way into every fashionista’s wardrobe, and why is it staying?

The Rise of a Trend

Butter yellow is everywhere on the Spring/Summer 2020 runways. From Bottega Veneta’s dreamy midi-dress to 3.1 Phillip Lim’s chic three piece set, this color has been a hit. It’s more than just a color. It’s a movement. A nod to nostalgia from past fashion eras, and a new take on the season’s most relaxed mindset.

The Power of a Color

Sabrina Carpenter, who posted a yellow silk slip dress on Instagram, reminiscent to Kate Hudson’s look in How to Lose a Guy in 10 Days has taken this trend even higher. It’s not only a color you can wear, but it’s also a conversation starter and a memory maker.

How to Wear it

Looking to layer? Mango’s collaboration with Siedres features a halterneck tee over a mini. Play with textures, like Tine van Cauwenberghe who paired a pullover in cashmere with a maxi skirt in silk. A graphic sweatshirt is a great way to get into this trend for the minimalist.

This is not just about fashion, it’s also a social phenomenon. It’s a generation that is expressing themselves and finding joy.

Butter yellow is the perfect color to guide you through the summer sunlit days. This style has been loved for decades and is ready to capture your hearts all over again.